P1_advert

It’s interesting to observe thatP1 WiMAX is trying to chip away at the big band of internet users from TMNet’s Streamyx installed-base. The key word used in variety of ads is “potong” or cut. Basically: cut the telephone line together with the Streamyx connection.

What’s probably not that obvious is that the PacketOne team is also taking a swipe at the:

MYR26.00 that you pay TM regardless whether or not you actually use the phone line. Many folks are running around with mobile phone now, either with prepaid or postpaid.

streamyx_advert

TMNet is responding with such agonizing picture of getting the coverage of wireless versus hard-wire above. And with ads that mentioned something like “potong apa? potong kepala lu la…” (roughly translated to: cut what? cut your own head lahh) – which is sort of a reference to P1’s “cekik-darah” or bloodsucking package price.

TMNet’s got a point. They seem to claim to offer the most bang for the buck. (Do they actually?) P1 needs to wrestle these 2 barriers:

  1. Infrastructure. (Streamyx users simply spring up from those who already use telephone lines)
  2. Monthly price.