I came across this on a newspaper somewhere. It talks about Proton‘s past, present, and the future and the importance of selling the cars outside Malaysia. But in my opinion, for Proton to be more successful, they must be able to focus on just a few cars and succeed at the home ground first. It seems like they’re expanding the product lines as shown in the red arrow. But they need to focus on fewer models as shown in the green arrow.
By the way, did you know that Proton cars are higher in specs, safer, and cheaper when sold overseas (esp. UK, Australia)? It does seem like Proton is lax in local competition.
My previous post with regards to branding.